Whilst we may have only been working with Ultrapave for a short period of time, we have been able to enjoy a great deal of success, helping the business to grow online across their local area. We have used multiple different SEO techniques to get such fantastic results and we would love to share this with you. Take a look a this business case study if you are interested in learning about fast acting SEO strategies.
Before we begin to discuss the recent success that we have achieved, we should perhaps talk a little about Ultrapave and what they do. Operating throughout Derby and the surrounding areas of Derbyshire, Ultrapave provides a wide range of paving and driveway installation services at affordable prices. Having worked in the industry for many years, their team are highly experienced and the work that they carry out is always to the highest quality and this has helped them to forge a stellar reputation in the community.
With their amazing record and their countless satisfied customers, they receive a large amount of work from word of mouth and recommendations, however they have recently decided that they would like to boost their business with more customers from online. They reached out to our team of SEO experts for help and we have worked together to move forward.
One of the first tasks was to get the business and its information out there for everybody to see, this lets Google and other search engines know that Ultrapave exists and that they are a business that demands attention. To do this, we utilised NAP information (name, address and phone number) to place citations in online directories across the internet. Much like with robust paving, it is crucial that you have a solid and stable basis to build onto so that your final result is exactly what you need. Once this foundation was created, our team began to move forward with the next step in our SEO plan.
Once Ultrpave’s website was spread across the internet, it was time to ensure that people, and Google's search engine, liked what they saw. To do this, we created new optimised content for key pages so that the information was easy to understand and contained all of the keywords and terminology that were relevant to the paving and driveway industry. This content was created using a healthy mix of SEO knowledge and powerful online tools so that it had the best chance of ranking highly.
Having implemented this content, we saw swift but steady growth in website traffic and users were enjoying the website more than ever before. With this success, we were confident that Ultrapave were headed for success and we decided that rather than slowing down and relaxing, that we would keep up the momentum. This is where the team at Ultrapave helped the most, by entrusting us with their budget and believing in the process.
In order to succeed online, you need to become an authority in your industry. Ultrapave have always provided excellent customer service and this creates positive reviews and testimonials. Whilst these reviews help to instil trust in new customers, they also tell Google that your business knows what it is doing and that you are the best team around. These great reviews complimented our work perfectly, creating a combined effort.
Here at Outrank we frequently use different link building techniques to improve domain ratings, and this was our next step. By sourcing several high-quality links for Ultrapave, we were able to pass strength through to key areas of the website and increase the domain rating. This gave Ultrapave an edge over their competitors in the bespoke paving and resin driveway business and allowed us to cement their position for the future.
Whilst it may seem like a lot of work, all of this was carried out in a short amount of time and we were able to improve Ultrapave’s website using tried and true techniques that will allow us to further expand in the future. Please don't hesitate to contact our team if you need a team of SEO experts to provide results like these for your business, or give Ultrapave a call if you need paving or driveway services across all of Derby. Thank you for reading and we look forward to hearing from you.
