The Importance of Rebranding

Monday, 18th September 2017

As you can see, here at bizify, we have been making a few upgrades to our services, particularly when it comes to our website!

We have overhauled the design, the features and the functionality of our platform to create a better service for our customers. Our logo and branding guidelines have had a revamp and showcase our company values of keeping the local business touch whilst providing our second to none national service.

Many companies reach this stage of rebranding, some reach that stage a few times as their business grows, expands and take on new markets, products or services. Outgrowing your brand is a common problem which is why so much thought and effort should go into rebranding. The new and improved brand needs to stand the test of time for the foreseeable future, it needs to communicate your business values and what you do or offer and update your brand to suit the industry you’re in to help you stand out against the competition.

Throughout history, huge brands have gone through the process of updating their presence and market position, most notably ‘Pepsi’, ‘Ford’ and ‘Apple’. Taking their image, logo, message, websites, marketing and much more, to the next level, keeping with the times whilst making sure they stand head and shoulders above their biggest competitors. These are examples of companies that have rebranded successfully for a number of years, helping them along the way of becoming market leaders, meaning the power of a rebrand should never be underestimated!

So how can you rebrand your business?

Rebranding can:

  • Breathe new life into your company
  • Reposition your brand
  • Raise brand awareness
  • Improve customer experience
  • Improve customer journey and feedback
  • Ignite customer relationship through gaining further trust
  • Builds financial value
  • Inspires employees
  • Generates new customers

 

As Steve Goodman said in an article for Forbes.com, “Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.”

Branding is often deemed an emotional element to your business, meaning customers have a connection to your business, whether this be through childhood memories or through built up trust from years of quality service. Either way, your brand is much more than your logo, it’s the thinking behind it, the language used, the values that power the company, the essence that sets you apart from your competition and much, much more!

Many global brands take the opportunity to rebrand very seriously and usually as a tool to reposition themselves in their market, and increase their market share through slightly changed perceptions of their brand. The latest company to announce a major rebrand is Moonpig, who have dropped their cartoon, gimmick, and the ‘.com’ element of their name to reposition themselves as a more serious player in the industry.

You’ll need to ask yourself a few rebranding questions to help get you started:

  1. Why are you rebranding?
  2. What problem are you trying to fix?
  3. Has your competition changed at all that could impact your growth?
  4. Has your customer base changed at all?
  5. Are you now seen as something you’re not or have outgrown by your customers and competitors?
  6. Does your brand tell an outdated story?
  7. What do you want to tell the world?
  8. What are your USPs?
  9. Is your current brand outdated?
  10. Is your rebrand going to help you achieve your business aims?
  11. If you were starting your business fresh today, how would you want to position your brand?

 

Rebranding your business doesn’t have to happen behind closed doors. You could get a lot f information about your brand, business and offerings from your customers. Asking their opinion on some of the above questions cold prove quite helpful to your rebrand going forward. Making the decisions needed to rebrand may take time and may need a few different perspectives to get right, but thee questions should help you to make a start on that path.

You brand is a powerful tool, from first impressions, customer trust and a recruitment perspective. People invest in the brands they relate to, so if you’re thinking about rebranding your company, make sure to take into account all of the above, and how you communicate this through your website your online listings, your business cards, social media profiles, uniforms, everything!

Rebranding is a huge process for any business and can often take time and resources to get it just right. Communicating the right messages, looking visually impactful, and getting company values across so customers can relate to a brand, business and services, are a must!

bizify branding

We reach every corner of the UK and are quickly expanding, so it made sense to centre our rebrand on this reach by using high contrast cityscapes, showing some of our more popular searched for area.

We get results for every one of our customers, so we wanted to get that across in our rebrand. Getting to the point, quickly and helping our customers succeed is what we do, hence the full-stop in the logo. We get results for you – full-stop. This goes a little deeper than a punctuation mark, we are committed to getting you the results you need to help you succeed, meaning if one avenue or potential strategy doesn’t get the results we want, we move to another solution as quick as possible to get you that result, no matter what.

We have taken all of this and worked it into every element of our new design.

Old Bizify New Bizify

Rebranding bizify’s features

Looking at features, we wanted to upgrade the integration of customers brands, social platforms, blogs and updates, reviews and more to create an all-round online presence that links with other external profiles. This not only gives your customer more information, but also meets Google’s ideals of platform integration and optimising your online presence for the sake of your audience, i.e. interlinking as much of your online presence as possible to build up your brand.

Whilst rebranding our own site, we looked into the theory and practices of rebranding and found that there are a few reasons why you might want to consider a rebrand yourself…

We have overhauled our brand to update it from start to finish to benefit our customers, and their experience of bizify, so take a look around, check out your listing, review a company you have hired, or simply sign up yourself. Who knows it might just spark something in your journey for better results with your own rebrand.

Contact us

If you have any questions or would like to get the results you want for your business by getting listed with bizify, give us a call on; 0333 014 8550 or email us at; info@bizify.co.uk.

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