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Streets Process Colour Printers - The Benefits Of Physical Marketing

Monday, 20th March 2023

Here at bizify, we understand the importance of quality marketing when it comes to long-term success. Over the years, we have helped many people with their online marketing needs, but what about physical marketing such as posters, leaflets and banners? The business we are discussing today as expert printers, providing a huge range of printed products for businesses all across Cambridge and the surrounding areas, helping them to show their products and services to more customers than ever. Take a few minutes to learn about Streets Process Colour Printers and the benefits of physical marketing, we hope you enjoy this blog!

Printed Advertising Techniques

As we have mentioned earlier, the team at Streets Process Colour Printers provide a range of products aimed at business advertising, and each of these products have their own benefits and drawbacks and what works for one business may not work for another. So what are some of the most effective printed advertising techniques? 

Leaflets

Leaflets can be a highly effective advertising technique for businesses of all sizes. These printed marketing materials can be distributed in various ways, such as through direct mail, in-store distribution, or hand-to-hand distribution on the street.

One of the key benefits of leaflets is their versatility. They can be designed to include a variety of information, from promotions and special offers to company information and product details. They can also be designed to suit different audiences and target markets.

Another advantage of leaflets is their cost-effectiveness. Compared to other forms of advertising, such as television or radio ads, leaflets are relatively inexpensive to produce and distribute, especially if you order in large quantities from a reputable printer such as Streets Process Colour Printers. This makes them a great choice for small businesses with limited marketing budgets.

Posters

Posters are a tried and tested advertising technique that can be highly effective for businesses of all sizes. These printed marketing materials can be displayed in a variety of locations, such as on billboards, in store windows, or on community notice boards.

One of the key benefits of posters is their ability to capture the attention of potential customers. A well-designed poster with eye-catching graphics and a clear message can draw people in and generate interest in a product or service.

Business Cards

Business cards are a classic yet effective advertising technique for businesses of all sizes. These small printed cards can be distributed to potential customers or clients during networking events, trade shows, or other business-related activities.

One of the key benefits of business cards is their convenience. They are small enough to fit in a wallet or purse, making them easy to carry around and distribute.

Business cards also offer a personal touch. By handing out a business card, business owners and employees can establish a direct connection with potential customers or clients. This can help to build trust and increase the likelihood of a future business relationship.

Can You Use Physical Marketing To Target Specific Audiences?

Yes, physical printed marketing can be used to target specific audiences. Printed marketing materials such as flyers, brochures and posters can be customised to appeal to a particular demographic or target audience. For example, if a company wants to target a younger audience, they might use bright colours and bold graphics in their flyers or posters. Alternatively, if they are targeting an older audience, they may use more subdued colours and a more traditional design.

Additionally, with posted materials such as flyers, leaflets and brochures, you can target a very specific area as you have full control over which streets or postcodes will receive your materials. This means you aren't wasting your time and money sending marketing materials to properties and areas that will likely never use your product or service. 

The team at Streets Process Colour Printers use cutting edge technology to create vivid prints at high resolutions, meaning that their materials are able to grab the attention of whichever audience you are targeting. If you aren’t sure on how to target your intended customer base, the team at Streets Process Colour Printers are sure to be able to help with advice and tips for your booklet printing and any other prtinting serivces.  

Make The Most Of Your Marketing Budgets

If you are looking to reach more customers than ever before, use this team of skilled printers in Cambridge to create the marketing materials you need. The team at Streets Process Colour Printers can help you with the creation of anything from leaflets to fabric displays and everything in between, they even have dedicated graphic design experts that can help you to create bespoke imagery to catch the eye of your target audience, check out their website to see what they have to offer!

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