Premier Porcelain have made some huge changes to their business over the past few years, including a full rebranding and an expansion of the products that they provide. With change often comes challenges. However, it can all be worth it in the end provided that the right plans are put in place. Our team began working alongside Premier Porcelain with the goal of launching this new business brand to new heights, allowing for them to reach more customers than ever before with their paving and tiling products.
The success we have achieved over 2022 is largely due to the focus we have placed on the concept we call TLC, which involves Technical Work, Link Building and Content Creation. When used together as a part of a cohesive plan, we can make a website into something truly special, capable of ranking for terms all across the UK. Premier Porcelain has provided us with the support and cooperation that we need to work in an optimal fashion and in this blog we will explain how it all worked.
Technical work on a website is important for several reasons that can affect its ranking in search engines. Some examples of critical technical improvements include:
Site Speed - A slow-loading website can hurt your search engine rankings and frustrate users, leading to a higher bounce rate. There are several ways to improve page speed such as the optimisation of images.
Mobile-Friendliness - With more and more people accessing the internet from mobile devices, it's important that your website is mobile-friendly. Google now uses mobile-first indexing, which means it will primarily use the mobile version of your website for indexing and ranking.
Indexability - If search engines can't access or crawl your website, they won't be able to include it in their search results. Technical work, such as setting up and verifying your site in Google Search Console, can help ensure that your site is being properly indexed.
Making sure that Premier Porcelain’s website was functionally sound was one of the first things we did. This ensured that we had a strong base to build onto as opposed to spending money on an imperfect site.
A link-building strategy will truly place your business on the map, as search engines can see that your business is linked to other relevant industry experts. By building from legitimate websites with organic traffic, you can see improvements in domain rating, giving your business an edge over competitors.
The team at Premier Porcelain have allowed us to utilise an extensive link-building program with the intention of creating a powerful online presence and this has worked well, as the website is in a better place than ever and it continues to grow steadily as we keep up with the regular SEO work. The first step of this plan was to place citations across the internet, including a business directory listing on bizify. These citations played a vital role in spreading the NAP information (name, address and phone number) across google so that search algorithms understand the key details about the organisation.
Optimised content is crucial for successful search engine optimization (SEO). When content is optimised, it helps search engines understand the topic and context of the information on a webpage. This, in turn, makes it easier for search engines to index and rank the webpage in search results. As an example, optimising a page based on the term ‘affordable paving slabs’ will help google understand that this page is perfect for anybody searching to buy paving for their property.
Optimised content is not only important for search engines, but it also benefits the user. When content is well-written and organised, it is easier for users to read and understand. This can lead to higher engagement and a better user experience, which can help improve the overall credibility and authority of a website. There are several factors that go into optimising content, including the use of relevant keywords, using headings and subheadings to organise the content, and including internal and external links. It is also important to ensure that the content is unique and adds value to the user.
We have not only created new pages for Premier Porcelain, but we have improved pages that already exist which has a powerful effect as google is already aware of the page’s existence. Creating blog posts has given us more options when it comes to guest posts and it is this website coordination that adds overall strength to the business’s online strength and positioning.
In just a short period of time, our SEO efforts have been able to take premier porcelain to new heights. Their existing reputation for fantastic porcelain paving products and services ensured that the business would be able to withstand any changes and our SEO added to this to provide improved rankings across the board in any area that they wanted to target.
If you are looking for beautiful paving products, give premier porcelain a call. If you are interested in gaining the same online success, contact our team today to see how we can help your business to thrive.
