Peter Byrom is an audiologist in Sheffield, South Yorkshire, who offers a variety of audiology treatments. He recently sought assistance in expanding his business in the local area and in doing so he discovered Outrank. Our team here at Outrank specialise in SEO, web development, and design, and by using these services we assisted him in taking his business to a whole new level.
Peter Byrom, director of Peter Byrom Audiology in Sheffield, South Yorkshire, was interested in learning more about our services to see if we could help expand his firm. Peter bought a business directory listing from Bizify, a division of the Outrank company, after consulting with us in detail and quickly saw an uptick in new consumer inquiries once the directory had started creating new leads from google. The team at Peter Byrom Audiology wanted to expand the company's reach beyond the city of Sheffield and into the surrounding county of South Yorkshire, helping more people with services such as hearing tests. While Peter hadn't planned on getting a new website, we showed him how much better things could be with one and we set out to supply not only responsive web design and development but also an updated strategy for optimising content. These efforts worked to boost their Google ranks in the Sheffield and South Yorkshire areas, attract more customers to their website, and ultimately increase sales.
Peter was given the full attention of the account management team before the project was handed off to Outrank's web engineers and designers. We took advantage of the chance to do something truly special by developing a responsive design that put the emphasis on Peter's company and brand through the use of colour and imagery, as well as through the integration of strong calls to action throughout the site to boost bookings.
We evaluated Peter's needs and the scope of his audiology services to lay the groundwork for the new website. A contact form was also a must-have for Peter's website, giving him an edge over his competitors in the industry. Customers can fill out the form with their information and the service they need, and Peter will get a notification so he can call them back to set up an appointment. Adding a contact form to your site is a great way to increase conversions and make your platform more responsive and user-friendly.
We optimised Peter's content and streamlined the site's infrastructure as part of our SEO service. The work entailed generating new, optimised content for the company's service and location sites; the latter were intended to attract customers in the company's home city of Sheffield and the nearby cities of Barnsley and Chesterfield. New keywords and well-optimised material were introduced to the site and to Google via these newly developed pages, which will help to boost the site's strength and rankings. Keyword, related, and semantic research, as well as analysis of competitors' websites, informed the development team of the best way to take these new pages. The initial creation of these pages bolstered the site by increasing its search engine rankings for a wider variety of services and geographic areas, paving the way for the site to eventually rank top for the most important keywords and key terms associated with audiology and audiologist services.
Ensuring that the website was technically ahead of the competition was the next task. By utilising tools such as scheme markup, we were able to create a website that was functionally strong, helping with google rankings and also ensuring that the website is working perfectly for visiting customers.
The primary goal of redesigning and optimising Peter Byrom Audiology's website was to boost the company's profile online and boost sales. Our in-depth familiarity with Peter and his company, thanks to our close collaboration, provided us a leg up when developing a strategy for Peter's online presence. We contributed to Peter Byrom Audiology's future by utilising cutting-edge web development methods and technologies to create strategically optimised material that is both engaging and search engine friendly.
Here at Outrank, we think the sky's the limit, so if you have a project that would benefit from our collaboration, please get in contact.
