The team at Pavemasters are experts in driveways and paving and they have been operating throughout the Derby area for many years. When we first started working with Pavemaster, their website was lacking quality content and was not performing as well as it could be, and over the years we have used many techniques to help them to succeed.
In this post we will discuss the work that we have carried out alongside Pavemaster to help them to succeed in the online space. Hopefully, you can take something useful from this for you to use within your own business.
The team at Pavemaster carry out their services across many different areas including Derby, Leicestershire and much more, however, they were not targeting these areas effectively. Over the past few years we have created new website pages targeting specific areas and we have used local SEO strategies such as a google my business and a bizify listing to boost traffic in the particular areas that Pavemaster are interested in.
We were also able to use these pages to strengthen Pavemaster’s authority with certain services such as their resin driveway installations. These pages allowed Pavemaster to grow quickly, reaching new customers in new areas for every service that they provide. The content on these pages solidifies the expertise that Pavemaster have developed over the years, using industry specific terminology to show that they are an authority in the industry.
Having a website with location pages is only half the battle, you also need to ensure that the content on these pages is exactly what google wants to see. By using tools such as Surfer, our team was able to create bespoke content created exactly for the keywords that Pavemaster wished to target. With so many quality pages, Google is able to identify this website as an important specialist in the region, placing them higher on rankings and showing them to more potential customers searching for paving and driveway installations.
The quality content we have created has undoubtedly played a huge role in the success of the website, however other techniques have also been utilised to great effect. We have placed guest posts to help boost the strength of the website above other competitors in the area and this has worked brilliantly. Each of the SEO techniques we have used are powerful, however the effect is much better when multiple techniques are used for the same goal. Coordinating your marketing efforts is very important, ensuring that everything you do is aimed at the same end result to avoid conflict and spreading your resources too thin.
With these carefully created pages and local SEO efforts, Pavemaster has been able to grow quickly, helping more people than ever before with their driveway services. If you are in the Derby and Leicester area, it is likely that you will come across Pavemaster when looking for a professional driveway installer; this is due to the SEO efforts that we have carried out in conjunction with their reputation that has been created over time as a result of their excellent customer service and their high quality of work.
If you are looking to expand your business online, using the same techniques as Pavemaster could work wonders for you. Creating location pages with high quality content will help your business to show its authority and may lead to more enquiries. Creating local SEO listings such as a Google my business or bizify listings will help you to expand in specific areas so that you can target places with the most potential customers.
