Is your business online only? If you believe that your current advertising isn’t paying off, we would like to share some handy tips to help with that. At Bizify, our business is online based too, so we appreciate how different advertising can be in comparison to a furniture shop for example. We’re an online business directory that allows businesses of all sizes and industries to list their details with us. This can be highly rewarding and is a great way to market your business. Not only that but listing your business on directories is a great foundation to start your advertising with, which we’ll get onto later.
Now, whether you’re a new start up business or have been around for many years and are looking to explore new opportunities, we’re confident that our tips and advice will help you to expand your marketing. With that said, let’s get started with our online business advertising ideas!
One of the best ways to market your online business is through social media. With people using social media platforms for both personal and business use, it means that you will always be seen. Not only that, but a good online presence can result in more business opportunities. Especially if you market your business, products or services correctly as you could be generating sales with a few easy posts. Depending on the industry you’re in will alter the next part, but something we encourage you to get involved in is themed hashtags or weekly hashtags. For example, a cleaning company may go to Instagram and use ‘Hinching’ hashtags such as: #mrshinch #hincher #hincharmy #hinched as this is a growing trend that both businesses and personal accounts are using. This could be a great way to not only advertise yourself but grow your brand and awareness for what you do.
Adding your business information to online business directories offers a great way to list your business across multiple platforms. This therefore will give you more exposure and brand recognition, as you will be able to be found in more places. Directories will allow you to add your business name, address (some online businesses still have an address), website, contact information and much more. So, no matter how someone finds you, it means that they can find all the necessary information to lead them to your website or to call.
Top tip! When adding your business to directories and online, be sure to make all of the information consistent. For example, if you have first put ‘Ltd’ in your business name then continue this with all further submissions. This will ensure that you have a consistent NAP and business information online.
On top of listing on directories, another important part of your business’s advertising is feedback. Reviews from your customers to say how they found your product or services is a great thing to have. Be sure to always ask your clients for reviews on their experience as this will help massively with any future sales. Just think, if you were going to order online and saw a business with multiple reviews with honest feedback, it feels more trustworthy, which can lead to sales. Not only having reviews on your website but on other platforms too such as directories and social media can be beneficial. This will show any potential customers no matter where they find you that you’re trusted, offer quality products and above all are a leading business to choose.
This is something that many businesses overlook. They fail to see the positives in going outside of the ‘norm’. Rather than sticking to your regular means of advertising or doing things similar to competitors, going outside of your comfort zone could be the next best thing. So don’t be afraid to stand out as this can massively pay off. Think differently to what you’re currently doing and experiment as this could be what sets you apart from your competitors. Remember, your customers are human too, so think about what you’d like to see if the shoe was on the other foot. Would you be wowed by a leaflet through the door or would you enjoy watching a video that came up on your social media that’s eye catching, fun and reals you in wanting more? That’s how it’s done! Keep your clients/viewers wanting to see and know more and this could result in an increase in sales.
If your website is still stuck in 2018, then, unfortunately, it’s likely that your business is too. If your company doesn’t look the part, it will quickly push people to go elsewhere. So make sure your website looks new, advanced and above all else. One of the best ways to do this is with a new website design, and make sure that your graphic design is seamless. Remember, the photographs you use are everything, as the saying goes, “a picture is worth a thousand words”, so make sure all photographs are up to scratch too. You want your customers to be amazed at the first click to your site, for it to look like something they’d never seen before, as this will make them feel invested into your business and what’s available to them. And who knows they might even make a sale too.
Another top way to advertise your business is through video. No matter what industry. You could be in front of a camera showing off your clothing range or you could be doing a walk around a home showing the interior design you’ve just completed. If it looks appealing and the video is good quality and interesting, it’ll make the viewer stay. So remember to be gripping from the off, as this is what will tease people to watch. Whether you’re uploading videos through social media or on your website, you will discover that it’s a great way to get your business seen without making the user feel pushed into anything. Not only that, but videos are a fantastic way to increase the time spent on your website too, so once they’ve watched your video they may be partial to having a browse afterwards. It’s a win, win!
