J Stock Photography, a team of professional photographers based in Southampton, has been working with Outrank for several years now to build a strong website that can help their business to reach new heights. By using a wide range of SEO techniques we have achieved fantastic results and J Stock Photography has gained a great deal of authority, improving search engine results. In this case study, we will look into the work which has been done to reach these results.
When we first started working with J Stock Photography, they were in need of backlinks pointing to their website so that they could gain strength online, allowing for improved search engine rankings. The SEO team at Outrank carried out research in the professional photography industry and found the perfect backlinks to provide the strength needed to improve the domain rating and search results. Over the following years, we continued to source high-quality guest posts with the intent to empower the website’s service pages, and with this, we have been able to maintain fantastic positions for all of the main keywords that we wanted to target in the Southampton area and all across Hampshire.
The key to success here was ensuring that the links came from the right sources. Finding websites in the relevant industry that also had high domain ratings and a large amount of organic traffic allowed us to get the most value for money, making the most of J Stock Photography’s investment. The beauty of link building is that it provides long-term results, not only improving the website now, but also keeping it in a fantastic place for years to come.
If you are searching for a particular product or service, google and other search engines will aim to show you businesses that are as close to you as possible, especially as many people will search for terms such as ‘professional photographer near me’. For this reason, J Stock Photography decided to work with us to create an optimised Google My Business listing, this will ensure that your business details appear at the side of the search result page and also on google maps, increasing your business’s visibility and making you easier to reach. By refreshing their listing on a yearly basis, our team at Outrank have been able to target new keywords to match the direction of the business as we can add images and services such as corporate photography.
We have added the ability to create a back-up for the website so that software can be kept up to date without risking downtime. Outrank has also recently begun to host the J Stock Photography website, allowing us to provide support whenever it is needed and also providing us with more control over the website. These changes will all work together to provide a more comprehensive service, allowing us to assist J Stock Photography, no matter what they need.
Everything we have done has been aimed at one thing, creating results that everybody is happy with. So, how has J Stock Photography performed as a result of our partnership? By trusting in our processes and taking our advice on board, many of their targeted keywords are ranking highly on search engine result pages in their area. Terms such as ‘corporate photographers’ ‘event photographers’ and ‘headshot photographers’ all rank within the top 3 in Southampton, showing that the website is seen as an industry authority.
The team at J Stock Photography came to us so that they could grow online and reach new heights, and after working with us for just a short time, we have reached this goal by working together, but we aren't done yet. We always continue to grow and improve our services, so if you are interested in seeing similar results, get in touch with outrank today!
