Are Company Reviews Important?

Thursday, 9th July 2020

These days, it's the internet that makes the world go round, it has brought a range of new things to our fingertips, from buying the weekly shop online to researching your next purchase. It was a place for posting a new website to promote your business, but now it is a place where consumers can evaluate products that they have purchased by leaving feedback such as online reviews and customers testimonials.

So whatever you’re looking to purchase online, from a new internet provider to booking a holiday, it's rare that you will make a decision before reading through the online reviews. Research has also shown that 94% of online shoppers have said that seeing a negative review has convinced them to stop using a business. Whatever your industry having a positive online presence - and positive reviews will always provide you with an advantage.

Gaining positive online reviews will help to improve your customer experience as well as create a positive online footprint.

So why are reviews so important?

  1. Around 90% of people will first check out any online reviews before they make a purchase. These people will first see what’s been said before they make any further interaction, reviews are a huge driver of commerce that takes place across the world everyday.
  2. 88% of people who read online reviews, trust them. Studies can support that 88% of people trust online reviews as much as they will trust someone’s personal recommendation.
  3. Online reviews can lead to increased sales. Online reviews are important and are a great way to increase sales for your company, around 31% of people are more liked to spend with a company that has positive reviews.
  4. 72% of people will interact with brands that have positive reviews, negative reviews will inevitably put people off.
  5. Online reviews will show you what to expect and will provide you with a clearer understanding of what customers expect to receive from you, your products and services. With this in mind, it's important, not to just get online reviews, but to also take the time to read and consider feedback.
  6. Online reviews help to support your SEO. Having positive reviews is a way to improve your website’s search engine visibility, the more consumers talking about your brand online, the greater its search engine visibility.
  7. Reviews will create brand loyalty. Another reason why brands are important is that they can help to boost custom loyalty, when a person takes the time to leave a review, they are likely to come back and use your business again.

Replying to Customer Reviews

Around 53% of customers will expect a business to reply to their online review within 7 days, the importance of replying to a negative review can’t be ignored, surveys have shown that 45% of respondents are more likely to visit a business if it responds to negative reviews.

Negative Reviews

Research has shown that customers are more likely to leave a review after a negative experience than leave a positive review. Negative reviews can have detrimental effects on businesses so it's important to bear this in mind.

The Impact

Reviews not only influence customer decisions but they can also strengthen your brand and your credibility. Reviews have the power to support customer trust and will encourage customers to use your company, customer interaction will lead to increased profits for your business. Reviews also provide the opportunity for businesses and customers to establish relationships with each other.

A lot of business owners tend to take reviews for granted, they are important for your business, the majority of customers tend to trust online reviews as much as they trust personal recommendations from their friends or family. In this modern world where everything can be found online, people tend to look for reviews to see if a business is credible or not.

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