Long tails Key Phrases are phrases that are two or more words long. They provide you with a significantly higher chance of ranking for your desired search terms. Long tail Key Phrases are generally used by companies that want to rank for long tail keywords. These companies want to focus on a specific niche, and not just compete in the crowded space of the main keyword.
The idea here is that there are thousands of searches for keywords that have three or fewer words, but only a small percentage of those searches result in a sale. By using long tail keywords to target your customers, you can get more traffic to your website, which will increase sales and conversions.
People don’t search for general terms like “plumber” or “contractor” when looking for a plumber or contractor; they search for specific terms like “plumbing repair near me” or “best heating and Air Conditioning Company”. They want to know what companies can do for them and how they can help them with their specific needs. They want to know who can best solve their problem in their local area. This is because people have become accustomed to using the internet as a resource to figure out what they need before making a purchase or contacting someone for assistance. Long tail key phrases allow consumers to find exactly what they need online through natural searching behaviour rather than having to be invited by ads or paid placements into businesses websites that aren't relevant to their needs or desires at that moment in time.
The first benefit of long tail keywords is that they are more relevant. When you use a long tail keyword in your search engine optimization (SEO) strategy, it means that you are targeting the specific audience looking for exactly what they want. For example, if you were selling yoga equipment, it would be better to target "yoga mat" rather than "yoga." The reason for this is because someone looking for "yoga" may be looking for a general overview of yoga rather than an individual product. An experienced SEO team may be able to advise you on the best long tail keywords for your business.
Using long tail keywords also helps with branding and SEO. When someone searches for a specific product name or brand name, it's likely that they have already heard about that company before and are interested in what they have to offer. We have published several blogs containing fantastic information about how best to brand your business! If a person is searching for something generic like "yoga mat," there's no guarantee that they have heard about your company yet, which means that their intent may not be as strong and thus more difficult to convert into sales.
The most important thing when it comes to online marketing is conversions; if you aren't getting enough of them then all the effort you have put into your website will have been wasted time and money! Long tail keywords help improve conversion rates by increasing relevancy between searchers and search results which increases trust between the two parties involved in the transaction making them more likely to visit your website and eventually convert into your clients.
Long tail Key Phrases have a higher CPC because they are more targeted than short keyword phrases. When you optimise your website for long tail keywords, it enables you to bid on these terms at a higher cost per click (CPC).
When you're targeting long tail keywords, you're targeting an audience that's looking for exactly what you provide — they're not just looking for anything related to their needs; they're looking specifically for what you have to offer. This means that they're more likely to convert into customers than someone who conducts a search with general terms like "web hosting" or "cloud storage."
Search engines like Google have become very good at understanding what users are looking for. When they see that someone is searching for something specific, it tells them that this person is probably interested in what you have to offer as well. This leads to better search engine rankings and more targeted visitors who will be interested in what you offer. You can optimise Long tail keywords in Business directory listings to make sure your GMB profile ranks for these keywords in the local search results. There are many online business directories that can help your long tail keywords ranks in the local search results. Make sure your NAP’s are consistent on all business directory listings.
By targeting long tail keywords, you can attract more traffic from the search engines. This is because long tail keywords are always searched for by people who are looking for something specific, rather than just a random word or phrase. It's easier for users to find what they're looking for when they use long tails instead of short ones.
If you need any help using long tail keywords in your business directory listings, our team would be more than happy to help! Just give us a call or leave us a message and we will see what we can do for you.
