fb

Springfield Steel Buildings – A Bizify Case Study

Wednesday, 8th March 2023

Success Through Collaboration

Over the course of several years, our team has collaborated with John and his team at Springfield Steel Buildings to achieve remarkable success with their online presence. Our partnership has resulted in increased search rankings, an improved website experience for customers, and propelled the company to become a leading industry player.

We are passionate about driving business growth, from establishing an initial online presence to achieving competitive dominance on Google. Our work with Springfield Steel Buildings is a prime example of this, and we are proud to have played a key role in their success.

It is important to note that our accomplishments were only possible due to the close collaboration between our website team and the dedicated team at Springfield Steel Buildings. They have remained actively involved in every step of the campaign, making it a true team effort. Through our expertise in SEO and technical streamlining, we have significantly bolstered Springfield Steel Buildings' overall business strength.

A Website Refresh

The Springfield Steel Buildings website has played a pivotal role in our long-standing campaign, serving as a crucial tool in meeting the evolving needs of users and satisfying the demands of Google's ever-changing algorithms. We prioritise user experience and have consistently worked to optimise the website's design and functionality to better serve Springfield Steel Buildings' customers.

To ensure the website aligns with the company's values and message, we began our website work with a deep understanding of their ethos. From there, we built the website with a focus on both user experience and SEO. Our website team worked in tandem with the SEO team to create a website design that strikes a balance between aesthetic appeal and technical excellence, all in service of driving optimal results for Springfield Steel Buildings' customers.

Efficiency And Performance

The website’s improved design provided instant search results and within a few weeks, we saw a huge growth in traffic, interest, enquiries and conversions.

With a website that was performing well and customers who were finding the new design very easy to use, we had to think where to go next and when it comes to search engine optimisation there is no end. Results are always changing and there’s always something more to achieve and that’s what we are doing now.

Continued Growth

The SEO campaign for Springfield Steel continues to grow as does the business, from offering different services to covering new different locations. We have seen terms such as ‘steel buildings’, ‘workshop building’ and ‘airplane hangar’, maintaining a great position and continuing to drive relevant traffic to the website.

Springfield Steel are always looking at new ways to improve their online presence as well as new keywords that they should be targeting. Monitoring tools such as SEMrush, Google Analytics and Pro Rank Tracker allow us to monitor growth, areas for improvement and new opportunities. Our campaigns aren’t just built around search; they're built around our clients' needs too, ensuring that we tick every box.

Having a close working relationship with John and the team has only strengthened the search campaign and the growth of Springfield Steel. By allowing time to achieve results and maintaining a strong working relationship,we have been able to achieve more than we could have ever imagined, and we don;t see any signs of this slowing down. 

Go Further With Our SEO Experts

Just like Springfield Steel has, why not take your business to the next level with us? We can work with you to help find the best direction to take the business, whether it’s a fresh website design or a tailored SEO campaign. No matter what your online marketing needs might be, we have you covered. Contact us today for a free consultation, one of our team is always on hand to assist.

Back to Recent Updates | Back to Home