Here at bizify, we have been working alongside the team at Solutions Plumbing And Heating for many years now, providing them with a whole host of SEO and digital marketing solutions to help them with rankings in their local area. In this blog, we will be discussing the SEO techniques that we have utilised in order to achieve the fantastic results that we see today. If you have questions regarding anything we mention in this blog, speak with our team or Solutions Plumbing And Heating!
Let's start by introducing the business itself, giving you an idea of who we are discussing. As the name suggests, Solutions Plumbing And Heating are a team of plumbing and heating professionals working in the areas of New Malden, Chiswick, Fulham, Hammersmith and beyond. Their services include full boiler installations, boiler repairs and servicing, household plumbing, and bathroom installations including showers, baths and toilets. This wide range of services means that they are able to assist their clients with everything they need, providing a comprehensive service.
When we began working with this business, they were missing quality content across the website. Over the years, we have used content writing tools to create content that search engine result pages will be able to read. This allows Google to understand exactly what the business does so that it can show the listing to the right customers. By using the terminology and language that search engines expect from a reputable plumber, we have been able to show Google that the business understands the industry and that they are an authority that can be trusted.
This content is spread across the whole website, using relevant keywords and high search volume phrases across the homepage, service pages and even blogs. Content optimisation, however, is always changing as search engines deem different phrases and page structures as more important; therefore, this content creation will always be an ongoing process, re-visiting key pages frequently to keep them on top.
When working in specific areas, having local SEO listings is crucial so that you can show search engines and customers where exactly you are based. Our team have created a bizify listing for New Malden in Surrey, and we manage Google My Business listings for their main locations, such as Chessington and New Malden. Through these strategies, we can help the business to grow its online presence in the places that count, reaching customers whose needs are relevant to the business.
One of the most crucial aspects of the SEO campaign that we have carried out is the placement of links pointing toward the Solutions Plumbing And Heating website. These links come from strong domains that are in the same industry as this business, ensuring that the strength passed down is relevant to a team of experienced plumbers and heating engineers. These links tell Google that the business is connected with other industry-leading websites. Therefore it must be an authority within itself, and it is worth ranking highly on their web pages.
We have seen great success with this, in terms of both website visitors, ranking positions and search engine result pages and also within the growth of domain rating for their website. All of these are great signs and we hope to see continued growth moving forward.
Creating quality optimised content and carrying out an extensive link-building campaign is all a waste of time if the website itself does not work properly. If your website is attracting visitors, but these visitors are leaving quickly or are not able to carry out the task that they came for, Google will realise and penalise the website. Our team has been carrying out technical audits, fixes and upgrades ever since we first started working with Solutions Plumbing And heating, and the website has never been in better shape.
Having such a solid foundation to work from has given us great confidence in everything we do, as we know that the work we carry out is going to be put to good use, on a website that is built to perform.
If you are looking for a team of plumbers or heating engineers that you can trust, make Solutions Plumbing And Heating your first port of call. Their team is always on hand to help whenever you need them and their customer service is second to none.
If you are more interested in the SEO services that we have carried out for them, give our team at bizify a call to see how we can help you! Thank you for reading and we look forward to showing you the next business!
