One of the most important aspects of digital marketing is doing keyword research. You might have heard this, but it's true: The key to your success online is to find the right keywords and then target them with your content. The better you do this, the more likely you are to rank high in search engines and drive traffic to your site.
Keyword research is the process of discovering high-traffic search terms related to your business or website. To do this, you need to find out which phrases people are using when they're looking for information related to your products or services.
But keyword research isn't as simple as looking up a list of popular search terms and then writing content around them. You've got to dig deeper than that if you want to create content that will attract real customers.
It helps you identify what people are searching for online. This is important because people who are looking for something online are likely potential customers. You want to be sure that they can find your business when they search for those keywords. Our team at bizify can help you to find the best way to utilise your keywords to get more traffic.
It helps you build an effective content strategy. Content strategy involves creating content that answers common questions related to your niche so that people will find it useful and want to share it with others. When you know what people are looking for when they visit certain websites, then it’s easier to create content that answers their questions and solves their problems.
Knowing which keywords to target will be extremely helpful if you are interested in creating a business directory listing as they will ensure that your listing is found for the right things.
Keywords are only one component of a successful SEO strategy — but they're an important one. Here are some tips for doing keyword research for your business:
These are keywords that have a large volume of searches, but the phrases are not very specific or descriptive. For example, "pizza" is a broad keyword because it can refer to a variety of different types of pizzas, such as cheese pizza or pepperoni pizza.
These are keywords that have a lower volume of searches, but they are also more descriptive and specific than broad keywords. For example, "cheese pizza" is a long-tail keyword because it describes exactly what type of pizza you're looking for and only gets searched for by those who want cheese pizza specifically.
When you conduct keyword research for your business, the goal is to find both broad and long-tail keywords that you can use to optimise your website for search engines. When creating an SEO strategy or free online directory listing for your website, it's important to know what kinds of words people are using when searching for products like yours — whether they're looking for something broad or specific—so that you can create content that speaks directly to them.
Before you start researching keywords, make sure you know what you're looking for. Are you trying to drive traffic to a specific page or landing page? Are you looking to increase brand awareness? You'll want to define your goals before you start.
Know your audience and what they want to find out about your business. If you're selling a product, make sure that your target audience already knows about it (or else no one will buy it). If you're promoting a service, make sure that target audience knows about it (or else no one will hire you).
Start by analysing your website's current search traffic, if possible. If you already have an established site, this will be much easier than if you're launching from scratch or starting from scratch with a brand new domain name. You can use Google Analytics or another SaaS platform like HubSpot to see which keywords people are using when they find your site through search engines and how often they click on the results that show up in their SERPs (search engine result pages). That will give you an idea of which keywords are driving conversions on your site right now and which ones aren't working so well anymore (if any).
Start by creating a list of key terms that are relevant to your business or industry, but also easy-to-rank-for and have high search volume — this will help ensure that your efforts are successful at driving traffic with minimal effort. Once you've got this list together, filter out any keywords that don't fit the criteria above or don't make sense for your site (e.g., "coffee" if you sell books).
Once you have the list of keywords ready to target, optimise them in the website meta tags, content, while doing link building and while doing business directory listings.
If you would like more information regarding keyword research or if you are looking to use your keywords in a business listing, contact our team at bizify today!
