Ear Wax Clear are a skilled team of audiologists in the Sheffield area. Several years ago they sought the assistance of a competent SEO firm in order to expand their online visibility and raise their brand's profile among potential customers. They decided to work alongside our team at Outrank, a web design, development, and SEO firm, and in this case study, we'll examine how we assisted in reaching new heights with the company using our services, cementing Ear Wax Clear's position as a formidable presence in the digital sphere.
With a website that lacked a clear design and wasn’t user friendly, a fresh new look with supported branding was necessary to help Ear Wax Clear become a well-known and established online Sheffield ear clinic. Peter, the owner of Ear Wax Clear, offers a variety of services and treatments using his credentials and experience as a reputable audiologist. Confident in the amazing services provided by the team at Ear Wax Clear, we devised a strategy to create a completely new, mobile-friendly website for the clinic, complete with search engine optimization (SEO) and a link campaign to spread the word about the facility and its services.
The new Ear Wax Clear website was built with the user's experience and responsiveness as top priorities, and many different systems and skill sets were utilised in its creation. This included the company's branding, the use of high-quality photographs and images, the creation of optimised content, and much more. There was a lack of branding on the old site, and the layout didn't do anything to highlight Peter's expertise in audiology and ear treatments. With this in mind, we worked closely alongside Peter and came up with suitable branding for the website, this included a logo as well as uniform pictures, fonts, styling, tone of voice, phrasing and colours that would be distributed across the website. The primary aim of the site's design was to incorporate a large amount of graphics, as well as branding and photography that complemented one another.
Since it was crucial that the language accurately reflected the treatments and seasoned services that Peter was giving at Ear Wax Clear, our SEO team would be responsible for writing and optimising all of the website content for Ear Wax Clear. Peter made sure that all of the new website's detailed content was correct before it went live. As this business operates in the medical field and is a part of the Medico-Legal Society, it was crucial that all of the terminology was accurate and that the technical details were correct, thankfully the team at Ear Wax Clear were always on hand to assist with the fine details regarding their services.
The team designing this new website made sure it was adaptable to different screen sizes, as more and more people are using mobile devices and tablets to search for services. There was a need for a straightforward but functional homepage layout so that visitors could easily access the information they sought and benefit from the site's many features. Aesthetics were crucial to ensure that users stayed on the page to find the service they need, this also helped the business to rank highly on google search pages so that they reached a large audience.
Once we were satisfied with the website, we centred our efforts on building inbound links. Promoting a site's strength through link outreach is an integral aspect of any SEO plan and will have a net positive effect on a site's position in Google's search results. For Ear Wax Clear, we planned on using a mixture of NAP-consistent citations, NAP-consistent backlinks, guest posting, and outreach to boost their link profile. All of these links will boost Ear Wax Clear's organic search engine rankings, and as the link campaign progresses, the site's visibility will increase, bringing in a higher quality audience and, in turn, more leads and inquiries. Plans for gaining premium and paid links are also included; these links will direct traffic to targeted pages around the site.
You can improve your chances of being discovered for a wide variety of services and products by purchasing a "premium link," which is given priority over standard listings in online directories. If you submit a premium link, it will have a greater chance of passing strength through to the site. You should expect higher referral traffic from premium links, which will increase your website's exposure and aid in the development of your marketing strategy.
The purpose of our revamped website was to increase Ear Wax Clear's online presence and to help the company rise in the search engine results and spread the word about their product. We were able to go above and above for Peter and Ear Wax Clear by creating a responsive website and an SEO link campaign to aid in the company's online expansion.
If you are ever in the Sheffield area and need ear wax removal or audiology services, get in touch with Ear Wax Clear. Or if you are looking for the same success with your online presence, give Outrank a call and see what we can do for you.
