The Benefits of Facebook for Business
9 Facebook Benefits to Help Your Business
Facebook pages has a range of potential benefits for businesses, whilst some of these benefits are similar to having a website, there are also a number of unique advantages of having a business Facebook page. However, having both a website and Facebook page can provide a range of benefits to increase your business sales and profits.
Marketing activities through Facebook cost a fraction compared to advertising through other channels, making it perfect for small to medium businesses with a limited budget, larger companies can also trial these concepts through Facebook before fully committing.
Facebook pages are great ways to publicise your business’s name, address and contact information, you can also include details about your products and services. Your page can involve your staff, the company history and any other aspects that you feel are likely to attract attention.
As well as allowing companies to post text, you can also include images and videos from your business, this is useful and when done correctly, a powerful way to communicate with current and prospective customers. It’s also a way for customers to see your products without them having to visit your website.
The Facebook tag function is also useful for promoting your business as customers can tag images, meaning their Facebook friends can also see them. However, when using this tool, it’s important to be aware of privacy issues.
Interacting with existing and potential customers
Through Facebook, you can ‘talk’ to existing and potential customers by posting and receiving messages. It’s important that you don’t use the platform to aggressively promote your products and services, but that, you share information relevant to your industry or business. It’s also vital that you don’t just use Facebook to talk, but you also listen to your customers, paying attention to what the market thinks about your business and your industry.
Having a Facebook business page means customers can post after-sales questions on your Facebook wall and staff can answer them, this can be a lot more effective than answering phone calls and emails and allows other customers to read frequently asked questions and answers without having to approach the company individually.
Promoting brand awareness and positive word-of-mouth
You can increase your business’s profile through encouraging existing and potential customers to click the ‘Like’ button on your Facebook page, they will then receive updates on their wall, which can then be shared with their friends. This can build your brand awareness and associate your friends with the brand.
Steering traffic to your website
Including links to your website on your Facebook page can help steer traffic to your site, visitors who come to your website are exposed to stronger marketing messages and often the option of buying your products. Consumers who visit your website via Facebook are likely to be more receptive than the average visitor, as they already know something about your business and were motivated to click the link.
Facebook can analyse all the information that their users enter in to their profiles, as a result of this, the owner of a business page can pay to use this information to deliver targeted advertising to a specific group.
Offer deals through Facebook Places
Facebook Places allows users to ‘check in’ on mobile devices at a particular place, so their friends can see their location on Facebook, Facebook Places also identifies popular places close to where a user checks in. Through Facebook, the business can then target an individual that has checked in nearby with a list of nearby businesses offering deals (discounts, freebies and loyalty rewards).